MAM
Anil Pandit steps up as managing partner – data strategy and partnerships at Publicis Media
MUMBAI: Publicis Media has named Anil K Pandit as managing partner – data strategy and partnerships, cementing his rise as a key voice in India’s data-driven advertising evolution. The promotion marks a strategic pivot for the group as it sharpens focus on ethical innovation, data privacy, and future-ready partnerships.
Pandit, who previously served as EVP – programmatic, data and tech for India, now leads efforts to align data transformation with privacy-safe alliances and responsible advertising frameworks. “The future revolves around connected data and collaboration, with trust at the core,” Pandit said, announcing the move.
With over two decades of experience across Omnicom, MicroAd, People Interactive, and India Today, Pandit has built a formidable reputation as a programmatic pioneer and data governance advocate. He is also a regular voice in academia and policy, serving as guest faculty at IIM Bangalore, IMT Ghaziabad, and member of the MMA AI Advisory Council and IAB Tech Lab working groups.
His appointment signals Publicis Media’s deepening investment in data infrastructure at a time when privacy, interoperability and AI-readiness are redefining the media and martech playbook.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
