MAM
ITB India 2025 bets big on ‘The Business of Experience’ to woo next-gen travellers
MUMBAI: India’s biggest B2B travel show is getting a sensory upgrade. ITB India 2025 is set to return with a bang from 2–4 September at Mumbai’s Jio World Convention Centre, rolling out a brand-new theme: “The Business of Experience: Curated Travel for Targeted Growth.” Co-located with Mice Show India and Travel Tech India, this year’s edition is poised to spotlight niche, high-touch travel that promises to pamper the senses and delight the algorithms.
Organised by Messe Berlin Asia Pacific, the show will see 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees, representing the full breadth of travel, from wellness and culture to cinematic and spiritual getaways.
With 400+ exhibitors, 600+ qualified buyers, and over 8,000 attendees expected, ITB India 2025 will present niche travel experiences—from wellness escapes and cinematic journeys to spiritual and cultural explorations. Key participants include tourism boards from countries such as India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside leading hotels, DMCs, airlines, and travel tech providers.
“India and South Asia are evolving into experience-first travel markets. ITB India 2025 is a catalyst for innovation and strategic partnerships to meet this growing demand,” said Messe Berlin Asia Pacific executive director Darren Seah.
Confirmed tourism boards hail from India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka, alongside a stellar cast of airlines, hotels, DMCs, and tech innovators.
Exhibitors can snag discounted rates till 15 July 2025, while trade visitors can enjoy super early bird offers until 25 July 2025.
With India’s experiential travel scene heating up, ITB India 2025 promises to be more than just a trade show, it’s a trip in itself.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
