MAM
Fry and Mighty HyFun celebrates India’s global potato power play
MUMBAI: As the world bites into French Fries Day, India is frying high and it’s not just about the spuds. Frozen fries are having a global moment, and India’s making sure it has a seat and a plate at the table. Leading the charge is Hyfun Foods, which on this French Fries Day celebrates not just the golden crisp, but a golden opportunity: turning India into a global hub for potato innovation.
In FY 2023–24, India exported over 135,877 tonnes of frozen French fries worth Rs 1,478.73 crore, with Hyfun contributing the lion’s share to this crispy crusade. From straight cut to crinkle to peri-peri fries, HyFun now serves up potato perfection in over 40 countries.
But beyond the global stats and sizzling exports lies a quiet revolution back home in Gujarat’s potato fields.
What began as a modest contract-farming initiative with 200 farmers has now grown into Hyfarm, an agri-arm that supports over 7,000 smallholders across 35,000 plus acres in North Gujarat. And by 2028, HyFun aims to empower 30,000 plus farmers, focusing on climate-smart practices and stable income models.
“At HyFun, growth has never been just about numbers. It’s about empowering farmers, advancing agriculture with science and technology, and creating a profitable and sustainable future,” said Hyfun Foods managing director & group CEO Haresh Karamchandani.
Home to one of Asia’s largest potato processing plants, HyFun’s Gujarat facility can process over 1,000 tonnes of potatoes daily, blending agritech precision with palate-pleasing versatility from hash browns to coated fries.
This French Fries Day, Hyfun isn’t just celebrating a snack, it’s celebrating India’s place on the global plate, powered by its farmers, technology, and taste buds.
Because when it comes to putting India on the global food map these fries are just the beginning.
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Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
