Ad Campaigns
Mother Sparsh brings grandma’s secrets back in vogue with #RecreateRituals campaign
MUMBAI: Mother knows best, but grandma might have said it first. In a nostalgic-yet-modern digital push, Mother Sparsh has launched #RecreateRituals, a campaign that champions age-old Indian baby care practices, reimagined for today’s millennial mum.
At the heart of the campaign is Mother Sparsh’s Milky Soft Baby Care Range, infused with the age-old goodness of milk and coconut oil, ingredients Indian families have trusted for generations. Running in three interactive phases, the month-long digital blitz features polls, carousels, and influencer-led storytelling, all culminating in an emotional photo-sharing moment celebrating the timeless bond between grandparents and their tiny descendants.
Mother Sparsh CEO & co-founder Himanshi Gandhi spoke about the vision behind the campaign: “Through the #RecreateRituals campaign, we wish to bring back the time-tested solutions that our grandmothers used for little children. While many scoff at them as redundant, time stands testament to the fact that a wise grandmother has always solved all of the baby-related problems for a new mother. Thus, we are celebrating this bond with mothers and creating awareness by providing them a solution to take care of their baby’s sensitive skin.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
