Brands
Mother’s Recipe gives pickles a wellness twist with ‘Hearty Roots’ launch
MUMBAI: In a zesty move that marries ancient wisdom with modern wellness, Mother’s Recipe has rolled out Hearty Roots– a bold, Ayurveda-inspired range of pickles that’s high on flavour and low on guilt. With zero oil, superfoods like ashwagandha, moringa, flax seeds, and jaggery, this isn’t your grandma’s pickle or maybe it is, but with a clean-label makeover.
Touted as India’s first healthy pickle range, Hearty Roots taps into the booming Rs 10,352 crore health and wellness foods segment, growing at 10 per cent a year, and is aimed squarely at millennials and health-aware consumers craving clean eating without killing their taste buds.
From lime pickle that’s completely oil-free to mango with ashwagandha (for stress-busting snacking), garlic with moringa (a real antioxidant punch), and even a bittersweet karela twist (blood sugar, be warned), the line-up is designed to spice up the wellness aisle.
Each jar is sun-cured, fermented the old-fashioned way, and free of artificial nasties. It’s healthy with heritage and attitude.
Desai Foods executive director Sanjana Desai and the force behind the launch, shared, “Every household has grown up with the familiar taste of pickles, passed down with love through generations. With Hearty Roots, we are holding on to that emotion while responding to how food habits are evolving today. This brand reflects a conscious step forward – making wellness accessible through ingredients that are time-tested and purposeful. Hearty Roots is rooted in our culture, created for those who seek flavour, function and familiarity on every plate.”
Currently available in Mumbai, Pune, Bengaluru, Delhi, and Hyderabad via Zepto, Swiggy Instamart, Amazon Fresh, Bigbasket, and www.mothersrecipe.com, Hearty Roots is all set to pop open in more cities and select specialty stores soon.
Because let’s face it, no salad ever sparked a memory like a good old pickle can.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
