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Oppo zooms in on culture with second edition of Lumo Photography Awards
MUMBAI: Oppo India is turning up the shutter speed with the launch of the second edition of its Lumo Photography Awards, themed ‘Super Every Moment’ – a celebration of the extraordinary hidden in the everyday.
Formerly known as the Imagine IF Awards, the rebranded Lumo marks Oppo’s sharpened focus on mobile imaging and storytelling that snaps beyond selfies. The 2025 edition adds cultural spice to the mix, thanks to a new partnership with Discovery Channel and the launch of a fresh category: Super Culture Moment.
Oppo India head of product & digital marketing Sushant Vashistha said, “LUMO is our ode to creativity – a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine IF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by LUMO. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by OPPO’s imaging technology.”
Entrants are encouraged to capture India’s kaleidoscopic cultural tapestry using Oppo’s imaging tech. And the stakes are high – judging the entries are Joseph Radhik, India’s celebrity wedding lensman, and Vikram Channa, vp at Warner Bros Discovery and content lead for Southeast Asia.
Commenting on the initiative, Joseph Radhik said, “As a photographer, I constantly strive to push creative boundaries and inspire others to do the same. The OPPO India Photography Awards 2025 represent a bold step in celebrating imagination and innovation in mobile photography. I urge young creators to capture the extraordinary, imagine the impossible, and leave behind a legacy of inspiration.”
The contest is open to Indian citizens aged 18 and above, with entries accepted across nine categories: Super Snap, Youth, Live, Me, Vibe, Story, Connection, Culture, and Environs. Each photo must be accompanied by a 60–150-word description that unpacks the story behind the shot.
In Round 1, the jury will shortlist 50 finalists. Round 2 turns up the heat, with finalists tackling a creative challenge using the Oppo Find X8 Pro. Winners will be picked based on originality, impact, and narrative flair.
Warner Bros Discovery VP and editorial chief for content production for South East Asia, Vikram Channa commented, “At Discovery Channel, storytelling is central to our work. Our collaboration with OPPO India supports our mission to highlight diverse cultures. The ‘Super Culture Moment’ category encourages creators to capture and celebrate India’s cultural heritage using OPPO’s advanced technology.”
Oppo’s global photography contest has already seen over 7 lakh entries from 51 countries since its 2023 debut. In India alone, the 2024 edition drew more than 34,000 entries. The 2025 chapter is poised to go bolder, brighter — and definitely more desi.
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ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
