Brands
Medusa Beverages taps One Source to brew stronger brand buzz
MUMBAI: In a move to dial up its narrative and pop the cap on sharper communication, Medusa Beverages has partnered with One Source, an integrated marketing consultancy known for its multi-sector mojo. The mandate: to manage reputation, shape strategy, and amplify Medusa’s brand voice across key markets.
Founded in 2017, Medusa has carved out a distinctive niche in India’s beer scene with its mid-strength 5.9 per cent brews that hit the sweet spot between flavour and buzz. In just six years, it’s become Delhi’s third-largest beer brand, commanding a 7 per cent market share. Its portfolio includes Medusa Beer, Medusa Air, Medusa Premium Strong Ale, and its most recent collab — the fire-breathing Medusa House of the Dragon Beer, in partnership with Warner Bros.
The communications brief will be led by Dyutiman Basu, reporting into Honey Mehra, co-lead for corporate communication, alongside One Source’s national team.
“At Medusa Beverages, we have always believed in pushing boundaries and creating a unique beer-drinking experience for our consumers. As we continue to expand our footprint, our partnership with One Source will enable us to craft compelling narratives, engage with our audience more effectively, and strengthen our position as a category leader in the industry,” said Medusa Beverages founder & CEO Avneet Singh.
One Source managing director Sandeep Rao added, “Medusa Beverages is a brand that has redefined the beer-drinking culture in India. Our approach as a consultancy is to align with our partners’ business objectives and drive impactful communication strategies. We are excited to work with Medusa Beverages and look forward to building a strong, resonant brand story that connects with beer enthusiasts across India.”
With offices in Mumbai, Delhi, and Bangalore, One Source brings cross-industry experience across consumer goods, BFSI, tech, and startups — and is known for blending branding, content, digital, and corporate playbooks into one seamless pour.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
