Brands
Rohit Roy patches in as investor in wellness disruptor Bigme
MUMBAI: It’s out with the pills and in with the patch. Bigme, a new-age health-tech brand reimagining wellness, has brought actor Rohit Roy onboard as strategic growth advisor and investor, adding star power to its science-backed mission of delivering wellness quite literally through the skin.
Bigme is among India’s first movers in transdermal wellness, a delivery format that skips the gut entirely and releases clinically backed ingredients directly into the bloodstream. The result? Faster absorption, longer-lasting effects, and no need to gulp down pills or mix up messy powders.
Built for modern, always-on lifestyles, Bigme’s patches use timed-release technology to address real-world concerns like stress, PMS, energy crashes, and poor sleep no water required. Just peel, slap, feel.
“I started out as a curious customer,” said Rohit Roy, explaining what drew him to the brand. “The patches fit seamlessly into my workouts and routine. It’s rare to find something that’s so rooted in science but still incredibly simple. I’m not just endorsing it, I’m investing in what I truly believe is the future of wellness.”
Co-founders Arjit Jain and Gurman Bhatia see Roy’s involvement as more than a celebrity tie-in. “This isn’t trend-chasing, it’s transformation,” they said. “Rohit joining the journey after experiencing the product first-hand adds authenticity and momentum to a format that’s set to change how India approaches self-care.”
Each Bigme patch is formulated with targeted functional ingredients by experts in nutraceuticals and wellness, designed for specific needs: calming anxiety, boosting energy, aiding post-workout recovery, supporting hormonal balance, and improving sleep.
With no pills, no powders, no guesswork, Bigme aims to make wellness minimal, effective, and mobile like slapping on a solution and moving on with your day.
As of now, Bigme’s transdermal patches are live and available online, marking the beginning of what could be a major mindset shift in India’s Rs 50,000 crore plus wellness market. This isn’t just a supplement. It’s self-care, simplified and wearable.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
