MAM
Inderpeet Singh Gaba joins Miraggio as vp, brand marketing
MUMBAI: After putting his best foot forward with global giants like Birkenstock and Luxottica, Inderpeet Singh Gaba has now slung his marketing savvy over his shoulder, quite literally, by stepping into his new role as vice president, brand marketing at Miraggio, the fast-growing handbag brand.
With a résumé that reads like a fashion week guest list stints at Sunglass Hut, LensCrafters, Vision Express, PepperTap and Aditya Birla Group — Gaba brings a heady mix of retail precision, digital chops, and global brand-building firepower. Most recently, at Birkenstock, he helped plant the iconic German sandal brand firmly into the Indian fashion consciousness.
From comfortable soles to luxury totes, Gaba’s marketing journey proves he’s no stranger to switching gears and strutting with style.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
