Brands
Caller of the Wild: Truecaller Rings in Record Growth with 15m New Users
MUMBAI: Truecaller has dialled into another stellar quarter and this time, it’s all about strong signals and even stronger numbers. The Swedish platform, best known for helping users identify who’s calling and block the rest, has reported a 21 per cent surge in net sales (in constant currencies) for Q2 2025, clocking in at SEK 496.4 million which is around 47 million dollars.
Even in Swedish Krona, which saw a sharp rally, growth was a healthy 9 per cent. The company’s EBITDA margin (excluding incentive costs) rose to a punchy 42.6 per cent, with absolute EBITDA at SEK 211.6 million up 20 per cent year-on-year.
More than just the money, the momentum was visible in user growth: Truecaller added 15 million monthly active users this quarter alone, pushing its non-iOS MAUs to 426.6 million. That’s a 55.3 million jump from Q2 2024, a clear sign that spam isn’t winning.
Subscriptions were on a tear too, with paying users now crossing the 3 million mark including 1 million on iOS. Subscription revenues shot up by 48 per cent in constant currency, while Truecaller for Business climbed 53 per cent. Advertising revenue, despite currency drag, held steady with 11 per cent growth in constant terms.
To boost its ads play, the company launched the Truecaller Masthead and Truecaller Play, expanding its video and display offerings. It also introduced an in-house AI recommendation engine, tested with Uber and Bajaj Auto, which showed promising upticks in click-throughs and conversions.
India, its biggest market, recorded a 5 per cent growth in Q2 net sales. But the Middle East and Africa (MEA) stole the spotlight with a 23 per cent jump, followed by an 18 per cent rise in the rest of the world.
Still, it wasn’t all sunshine profit after tax dipped to SEK 118 million (from 123 million), thanks in part to the strong Krona. Yet Truecaller CEO Rishit Jhunjhunwala remains upbeat: “We’re solving everyday communication problems and building long-term value. The future looks bright and spam-free.”
With AI-fuelled growth, a booming subscriber base and a sharp eye on regional expansion, Truecaller’s trajectory might just be the one call everyone wants to answer.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
