MAM
Madison Loop appoints Sudarshan Karandikar as vice president
MUMBAI: Madison Media Loop, a unit of Madison World has announced the appointment of Sudarshan Karandikar as vice president to drive strategic innovation.
Karandikar is a seasoned advertising and marketing professional with over two decades of experience across India’s leading agencies, including Ogilvy, McCann, FCB Interface, SSB & B Lintas, and Dentsu. Known for his sharp strategic thinking and cultural sensitivity, Sudarshan has led brand-building efforts across categories such as FMCG, BFSI, Automobile, Travel, and Entertainment. His portfolio features impactful campaigns for brands like Perfetti, Go Air, Saffola Masala Oats, ICICI Direct, ITC, Mahindra Tractors, and Nickelodeon.
He, along with the creative team, played a key role in bringing to life one of India’s most internationally acclaimed social campaigns, ‘Mumbai Traffic Police’s Punishing Signal’, which won top honors at D&AD and The One Show for its innovation and cultural relevance. Sudarshan led the execution, ensuring the idea translated seamlessly from concept to impact.
Beyond mainstream advertising, Sudarshan has consulted for a leading creative agency, a premium travel brand, and a global single malt entering the Indian market. He is also in the process of developing music and content IPs designed to resonate with emerging consumer mindsets and digital behaviors.
“We’re pleased to welcome Sudarshan to the Madison family, his depth of experience across some of the most respected agencies and brands, combined with his strategic clarity, creative agility and the ability to create fun in the workplace, makes him a strong asset to Madison Loop. As we continue to expand our digital-first creative offerings, his leadership will play a key role in delivering impactful and culturally relevant solutions for our clients,” said Madison Media and OOH group CEO Vikram Sakhuja.
Karandikar commented, “I’ve always believed that culture, creativity and technology are the three levers that can truly shift brand narratives, joining forces with Madison Loop is exciting because the team here shares that belief—and is actively building for the future. I’m looking forward to co-creating ideas that not only break through the noise but leave a lasting imprint.”
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Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
