Brands
adidas drops new Z.N.E. collection with Rohit Sharma
Mumbai: adidas Sportswear has launched its latest sport meets style drop, the adidas Z.N.E. collection.
Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color-blocking details, whilst the black parallel stripes symbolise the lines that connect communities and fandoms to inspire all to unite through sport and culture.
Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new adidas Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include:
. adidas Z.N.E. FZ hoodie and adidas Z.N.E. pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the adidas Z.N.E. full zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the adidas Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets.
. adidas Z.N.E. tee and adidas Z.N.E. short: Offering all-round comfort and versatility, the adidas Z.N.E. Tee and shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs.
. adidas Z.N.E. women’s sweatshirt and adidas Z.N.E. barrel Pants: Taking on a boxy fit, the adidas Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s adidas Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.
. adidas Z.N.E. men’s hoodie and adidas Z.N.E. pants: The adidas Z.N.E. men’s hoodie features a kangaroo pocket and a high neck hooded collar whilst the adidas Z.N.E. pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.
adidas sportswear’s Z.N.E. collection has been launched worldwide from 29 August, on the adidas website, in stores and via the adidas app.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
