Brands
Nestlé Purina expands the Friskies range
MUMBAI: Nestlé Purina is expanding its popular Friskies range with two new dry cat food variants – Friskies Meaty Grills and Friskies Indoor Delights, designed to keep cats healthy and active. Friskies Meaty Grills combines the taste and nutrition of chicken, turkey, lamb and vegetables, while Friskies Indoor Delights packs the goodness of chicken, salmon, tuna and vegetables. Indoor Delights have the added benefit of helping reduce hairball formation and litter odour. Both recipes provide 100% complete and balanced nutrition.
Nestlé Purina India business head, Pallavi Anand said, “At Nestlé Purina, we understand how important it is for pet parents to give the best nutrition to their pets. Friskies is recogniSed globally for its wide range of products and flavours with a rich history, dating back to the 1930s. With the launch of the new range of Friskies cat food, we are excited to offer tasty and nutritious products that embody our expertise in pet nutrition.”
The new range will be currently available across all major cities in India through pet specialty stores, e-commerce and quick commerce platforms, making it convenient for pet parents to bring home the goodness of Friskies.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
