Brands
Dr. Fixit walks the talk with Warkaris at Pandharpur Wari
MUMBAI : Dr. Fixit, the waterproofing solutions brand from Pidilite Industries, brought its credo of “Geela hai bahar, sukha hai andar” to life during Maharashtra’s revered Pandharpur Wari. In a gesture that blended brand purpose with cultural resonance, the company introduced custom-built walking roofs and mobile shelters to shield thousands of Warkaris from the monsoon downpour along their spiritual trek.
The mobile roofs, each measuring 8×10 feet, moved with the devotees, while rest shelters dotted the route, offering dry, safe havens for weary pilgrims.
Pidilite Industries Ltd. CMO Sandeep Tanwani shared, “At Pidilite, we believe our brands must connect with people, moments, and emotions in a meaningful way. Our initiative during the Pandharpur Wari reflects that belief. By walking with the Warkaris and providing shelters, we’ve aimed to support their journey in an unobtrusive yet meaningful manner, deepening our relationship with the community.”
With over 25 years of waterproofing expertise and more than 1,000 crore sq. ft of protected structures, Dr. Fixit has extended its promise beyond homes — to the very people who make Maharashtra’s cultural heartbeat.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
