Ad Campaigns
Schaeffler returns with second edition of REPXPERT mobile training van campaign
Mumbai: Schaeffler India, a motion technology company, has returned with the second edition of its REPXPERT Mobile Training Van campaign. This program aims to upskill mechanics nationwide, specially designed for the commercial vehicle (CV) segment.
The first edition of REPXPERT Training Van tour in India was participated by over 2600 mechanics and proved to be a huge success. The mobile technical training unit covered over 9000 kilometers, reaching out to mechanics and automotive professionals in key markets across Northern, Central, and Western India, traversing eight states and 42 cities across the nation. The training program from Schaeffler is designed to offer exclusive, in-depth, hands-on training sessions for mechanics to equip them with the necessary skills to install and maintain vital replacement products correctly, enabling longer lifecycles.
Schaeffler India’s VP of automotive aftermarket Arbind Singh said: “We are excited to commence the second edition of our REPXPERT Training Van campaign across Central and Southern parts of India. Continuing with our innovative approach of on-the-go training, we aim to strengthen our relationship with our mechanic partners as well as reinforce our position as a trusted partner in the automotive community.”
The REPXPERT training van, featuring a product display area and a dedicated training room, will provide mechanics with a hands-on learning experience. Schaeffler’s technical experts will lead in-depth training sessions focused on Schaeffler’s automotive products. This initiative reflects Schaeffler’s commitment to promoting continuous learning and skill development in the industry.
The Schaeffler REPXPERT App will also be highlighted. It offers mechanics comprehensive product information and insights such as tightening torques, work values, and repair instructions. Garage professionals can access helpful tips to support their daily tasks. The app combines the REPXPERT online portal’s functions with mobile convenience and is available for free on iOS and Android for both smartphones and tablets.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
