Kids
Sony YAY! and TV Asahi collaborate on all-new episodes of Obocchama-kun
MUMBAI: Sony YAY!, the leading kids’ entertainment brand in India, has partnered with Japan’s iconic broadcaster TV Asahi to produce brand – new episodes of the fan-favourite anime Obocchama-kun. The first-of-its-kind collaboration has the stories and character design created in Japan and the animation produced in India, bringing together the creative strengths of both countries to revive a classic series for a new generation.
Since its debut on Sony YAY!, Obocchama-kun has emerged as a breakout hit, resonating strongly with kids across India through its eccentric humour, relatable characters, and unique storytelling style. The series has quickly built a loyal fanbase and proved its potential to grow into a long-term franchise.
Ambesh Tiwari, Business Head, Sony Kids said, “Obocchama-kun has created a special place in the hearts of kids across India. At Sony YAY!, our mission has always been to give our audience more of what they love. This collaboration is a step forward in that journey—bringing new stories, deeper humour, and the same Obocchama magic that has connected so strongly with fans.”
Maiko Sumida, Head of Animation Sales & Development, Interntational Business Department, TV Asahi said, “Obocchama-kun is back again! What’s more, all the stories are brand new, fully supervised by the original creator, Mr. Yoshinori Kobayashi, making this return more fun and exciting than ever before. This series holds special significance for TV Asahi, as it is a co-production with Sony Pictures Networks India. We are looking forward to the Obocchama-kun’s unpredictable adventures on Sony Yay!”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
