Brands
Lloyd D’souza returns to Lava International as chief business officer
MUMBAI: Lloyd D’souza has rejoined Lava International Ltd as chief business officer for enterprise business, marking his return to the Indian smartphone manufacturer after a five-year absence.
The appointment comes as D’souza brings a wealth of government and public sector experience to Lava’s enterprise division. His remit will focus on advancing business across government, corporate customers and public sector undertaking verticals from the company’s Noida headquarters.
D’souza previously served as head of enterprise business at Lava between March 2018 and October 2020, where he oversaw enterprise sales, international operations, government sales and electronics manufacturing services. His departure coincided with a broader reshuffling in India’s competitive smartphone market.
Since leaving Lava, D’souza spent over three years as director at Laqshanya Solutions Pvt Ltd, where he specialised in identifying government and public sector clients, coordinating customer relations and managing tender processes. He also held a senior vice president role at Square Panda Inc between October 2020 and February 2022.
The executive’s career spans over two decades in business development and experiential marketing. He spent 13 years as director of Maverick Marketing, a full-spectrum experiential marketing agency, before transitioning to the mobile technology sector with Karbonn Mobiles in 2015 as executive director.
At Karbonn, D’souza managed e-commerce, international sales and institutional sales operations during the height of India’s smartphone boom. His expertise in government affairs, crisis management and competitive tendering has made him a sought-after figure in India’s technology sector.
Lava International, founded in 2009, has been working to reclaim market share in India’s increasingly crowded smartphone market, dominated by Chinese brands and global players. The company’s focus on government and enterprise customers represents a strategic pivot towards higher-margin business segments.
D’souza’s return signals Lava’s renewed push into enterprise and government markets, sectors where his established relationships and tender management expertise could prove valuable for the homegrown brand.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
