Brands
The Sleep Co flashes Rs 100 crore marketing purse
MUMBAI: The Sleep Co, India’s leading comfort-tech brand, has secured Rs 480 crores in Series D funding from ChrysCapital and 360 ONE Asset, two of the country’s most established private equity firms. The fresh capital will fuel aggressive expansion, manufacturing scale-up and a Rs 100-crore brand-building blitz as the company races to own India’s premium sleep market.
The Mumbai-based firm has hit a Rs 700-crore annual revenue run rate and notched 60 per cent year-on-year growth in FY25, having recently opened its 150th exclusive outlet. Since its last funding round, monthly revenues have doubled and headcount has swelled from 650 to over 1,500 employees—testament to surging demand for its patented SmartGrid technology.
Founded by husband-and-wife duo Priyanka Salot and Harshil Salot, The Sleep Co has morphed from a direct-to-consumer startup into an omnichannel juggernaut. Its offline stores now generate 70 per cent of total revenue through a “research online, purchase offline” strategy that blends digital discovery with immersive retail experiences.
The company’s 150th store doubles as a “Sleep Lab”, featuring pressure and heat mapping tests that pit SmartGrid products against traditional memory foam. Celebrity endorser Anil Kapoor fronts campaigns like “RIP Memory Foam” that position the brand as a lifestyle choice rather than a functional purchase.
The new funding will bankroll expanded manufacturing capacity, deeper penetration in metro and tier-1 cities, entry into adjacent comfort categories, and heavy R&D investment. The company aims to extend SmartGrid technology—originally developed for mattresses—across chairs, recliners, cushions and sofas.
“This fundraise powers the next phase of our journey to lead the comfort-tech revolution in India,” said co-founders Priyanka Salot and Harshil Salot. “We’re scaling faster, opening more stores, expanding capacity and doubling down on innovation to transform how India sits and sleeps.”
ChrysCapital director & consumer sector lead Rajiv Batra said the investment represents “a compelling opportunity to participate in India’s broader premiumisation wave” as consumers gravitate towards science-led, design-first products.
360 One Asset senior fund manager Chetan Naik called The Sleep Co “a category-defining brand” that’s “redefining comfort-tech through patented material innovation and omnichannel excellence.”
The company has previously raised Rs 13.4 crore in pre-Series A, Rs 177 crore in Series B from Premji Invest and Fireside Ventures, and Rs 184 crore in Series C funding. Avendus Capital advised on the latest transaction.
With strong fundamentals and a growing offline footprint, The Sleep Co is positioning itself to ride India’s wellness boom—transforming sleep from a low-involvement purchase into a premium lifestyle decision.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
