Brands
Mahindra Logistics launches Alyte
MUMBAI: Mahindra Logistics Ltd., announced the launch of Alyte – a refreshed, premium, and tech-enabled B2C mobility service designed for today’s digitally connected urban commuters. Offering seamless airport-to-city, in-city travel, and outstation rides, Alyte combines comfort, advanced technology, sustainability, and elevated service standards to meet the evolving expectations of modern travellers. Alyte is launched in Delhi NCR, with planned expansions across Noida International Airport, Mumbai, Bangalore, Hyderabad, and other key metropolitan cities.
Alyte has been serving corporate clients as part of Mahindra Logistics Mobility Enterprise Solutions. By unifying all people mobility services under a single, modern brand, Alyte strengthens the B2C mobility portfolio with a sharp focus on providing safe and reliable services for an uninterrupted B2B, B2C, and airport travel experience.
With assured rides, transparent surge-free pricing, zero cancellations, and a premium in-ride experience delivered by well-trained chauffeurs, Alyte is redefining everyday commuting. The service also offers 24/7 customer support—with no bots—and live GPS tracking to enhance safety and convenience. Rides can be booked through the newly launched Alyte mobile app, which features an intuitive interface for hassle-free bookings, real-time ride tracking, secure payments, and greater user control—reflecting the brand’s commitment to a tech-led, customer-first experience.
To meet the diverse needs of today’s travellers, Alyte offers two distinctive service categories—Privé and Select, combining a premium experience with safety and convenience. Alyte Privé represents the elite offering, featuring premium electric vehicles tailored for those who prioritise comfort, sustainability, and seamless mobility. Alyte Select complements this with a curated fleet of high-quality sedans and SUVs, designed for everyday travel.
Mahindra Logistics Ltd managing director & CEO Hemant Sikka said, “India’s mobility ecosystem stands at an inflection point—demanding new standards in safety, comfort, reliability, and service excellence. With Alyte, we are building on a trusted legacy to reimagine urban and airport mobility through a premium, tech-enabled platform that shapes the future of people mobility”.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
