MAM
Accedo gives streaming identity a One stop upgrade ahead of IBC 2025
MUMBAI: When it comes to streaming, knowing your audience just got a whole new meaning. Accedo, the global provider of video streaming software and services, is rolling out a native identity management feature for its award-winning SaaS platform, Accedo One, set to debut at IBC 2025 in Amsterdam. Until now, user registration and authentication on Accedo One were only possible through third-party plug-ins. The new upgrade bakes these capabilities directly into the platform, allowing video service providers to handle subscriber sign-ups, logins, and account security without ever leaving the ecosystem.
“Identity management is a critical building block for any video service,” said Accedo One CEO Markus Hejdenberg. “By bringing it natively into Accedo One, we’re making it easier than ever for our customers to manage their subscribers, helping them build, scale, and evolve their video services.”
The move is part of Accedo’s upcoming subscription management suite, which will cover the entire subscriber lifecycle from sign-up and billing to retention and churn control. While this native option streamlines operations, Accedo One will continue supporting integrations with major external identity and subscription platforms, giving media companies the flexibility to align with their strategic needs.
Accedo will showcase the upgrade at IBC 2025 from 12–15 September at booth 5.F80, where the company is expected to highlight how unified subscriber management can help broadcasters, OTT players, and niche streamers deliver slicker user experiences and drive long-term loyalty.
Because in the streaming game, it’s not just about who’s watching, it’s about knowing exactly who they are.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
