Brands
Sabyasachi clicks with Tata CLiQ Luxury for first digital jewellery boutique
MUMBAI: When couture royalty meets digital luxury, the sparkle goes online. In a move that marries Calcutta craftsmanship with cutting-edge e-commerce, Sabyasachi Calcutta has teamed up with Tata CLiq Luxury to launch its first-ever digital jewellery boutique in India, going live on 21 August 2025.
The online store will showcase the largest selection of Sabyasachi Fine Jewellery ever available on a digital platform all crafted in 18 carat gold and brimming with the house’s hallmark blend of heritage and modernity. From the regal Royal Bengal Heritage Gold Collection, flaunting the Bengal Tiger insignia and the signature mangalsutra, to the VVS-VS EF diamond-studded Royal Bengal Diamond Collection, each piece wears its opulence lightly.
Pearl lovers can swoon over the Royal Bengal Pearl Series featuring natural, cultured, and South Sea pearls, while nature takes centre stage in the Sunderbans Collection, inspired by flora and fauna. Contemporary icons include the lacquer-accented Tiger Stripe and Shalimar collections, alongside the dazzling Tiger Eye group. The line-up spans earrings, pendants, bracelets, and rings everyday elegance with a luxury twist.
The partnership promises a personalised shopping experience, with trained experts guiding buyers through their perfect pick whether it’s a wedding heirloom, a statement gift, or a piece of self-indulgence.
For Tata CLiq Luxury, it’s a strategic gem. “We’re bringing one of India’s most iconic brands to discerning consumers nationwide, including Tier 2 and Tier 3 cities,” said Tata CLiq CEO Gopal Asthana. “It’s about redefining fine jewellery for the digital era.”
Sabyasachi Mukherjee himself calls the collection “refined, rooted, timeless” and grounded in value, not just aspiration. Sabyasachi CEO Manish Chopra adds that the online launch bridges the gap between atelier and living room, letting a new generation experience the brand’s integrity and craftsmanship firsthand.
With this debut, luxury is no longer just on the high street, it’s in your browser, ready to be delivered with all the sparkle, soul, and story Sabyasachi is known for.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
