Brands
Bajaj Freedom 125 marks India’s 79th Independence Day with new TVC campaign ‘Azaadi Aage Badhane Ki’
MUMBAI – Bajaj Auto Ltd., marks India’s 79th Independence Day by redefining freedom for a new era – freedom that fuels ambition, makes everyday life more affordable and protects the environment. The brand’s latest TVC campaign, Azaadi Aage Badhane Ki, highlights how freedom today is about innovation, affordability, and sustainability, values embodied by the Bajaj Freedom 125, the world’s first CNG-powered motorcycle.
The ‘Azaadi Aage Badhane Ki’ campaign captures how mobility in our daily lives can take the essence of independence forward in the years to come, showing how innovation on two wheels can support a nation’s march towards self-reliance and environmental responsibility.
While Independence Day traditionally honours the freedom won in the past, this campaign invites India to look towards the future- a future where growth is driven by innovation and sustainability. The TVC also commemorates a major milestone- one year of the Bajaj Freedom 125.
In just twelve months, the motorcycle has won the acceptance of riders across the country, crossing the 65,000 sales mark. This remarkable response reflects a growing nationwide shift towards cost-effective and sustainable mobility solutions.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
