MAM
Fevikwik sticks to fun with AI mashups and Rs 5 lakh prize campaign
MUMBAI: When glue meets giggles, you know Fevikwik is up to something. This time, the quick-fix brand has gone from mending the broken to mashing up the bizarre with its newly launched Fevikwik AI Pack, powered by its in-house engine, KwikGPT. From Monsoon Beats (umbrella with headphones) to Time Waist (belt with a watch) and Cute Chops (a chopping board fused with a vanity mirror), the AI tool conjures up oddball hybrids that are as hilarious as they are shareable. The idea? To prove Fevikwik doesn’t just stick, it sparks imagination.
The campaign, created by Ogilvy India, rides on India’s AI craze, where everything from movie scene swaps to fantasy cricket picks has gone viral. Now, Fevikwik’s twist lets users head to aipack.fevikwik.in, key in any two objects, and watch KwikGPT whip up an image of their invention along with a cheeky name.
And the fun isn’t just virtual. Weekly winners pocket Rs 10,000, while the ultimate “Chutki Mein Kalaakari Champion” takes home a grand prize worth Rs 5 lakh. The most inventive creations also get a social media spotlight on Fevikwik’s channels, fuelling a leaderboard race for bragging rights.
“We want to spark action through instant ingenuity, especially for younger audiences,” said Pidilite Industries Ltd CMO Sandeep Tanwani. “Fevikwik is evolving into a symbol of spontaneous creativity celebrating originality, humour, and the joy of making things happen in the moment.”
Echoing the sentiment Ogilvy India chief creative officer Anurag Agnihotri added: “In a world where AI makes creators of us all, Fevikwik AI Pack spotlights the brand’s playful personality. It’s not just glue, it’s a spark of possibilities.”
With influencers, creators, and digital buzz fuelling the campaign, Fevikwik is proving once again that it knows how to stick to culture and this time, with a big laugh and a bigger prize.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
