MAM
Mumbai’s gig economy: concerts spark hotel booking boom
MUMBAI: The maximum city is fast tuning into a global music hub, with concert announcements triggering an expected fallout: a surge in hotel interest. Data from Agoda show that between February and July 2025, domestic searches for stays in the city during big-ticket shows soared compared with two weeks earlier.
Travis Scott’s Circus Maximus Tour stop on 19 November fuelled a 110 per cent spike, Enrique Iglesias’ October double-header drove a 160 per cent rise, and Akon’s 16 November gig saw a 20 per cent lift.
This momentum follows January’s Coldplay bonanza, which sent searches rocketing 3,300 times higher than the week before tickets went on sale.
“Mumbai’s live music calendar is more diverse than ever, attracting fans from across the country to experience global artists in world-class venues,” said Agoda country director for the Indian subcontinent and Indian Ocean islands Gaurav Malik.
As more global names plug Mumbai into their tour schedules, the city’s rhythm is resonating well beyond its borders—creating fresh opportunities for hotels, venues and local businesses.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
