MAM
Mindshare veteran Sonal Jadhav moves to lead Havas Media’s western operations
MUMBAI: Sonal Jadhav has traded her corner office at Mindshare for the top job at Havas Media Network India, where she will serve as managing partner and west lead. The appointment marks a significant coup for Havas, which has poached one of the industry’s most seasoned media hands.
Jadhav spent three years and seven months as principal partner at Mindshare, the GroupM-owned agency, before making the switch this month. Her departure represents a notable loss for Mindshare, where she had deep roots stretching back over a decade.
The Mumbai-based executive brings formidable credentials to her new role. She cut her teeth during a marathon 10-year stint at Mindshare, rising through the ranks from client lead to senior cluster lead. In her most recent role there, she managed a portfolio of blue-chip accounts including Kellogg’s, ICICI, Rio Tinto and Onida, with full profit-and-loss responsibility.
Her earlier Mindshare tenure was particularly notable for her stewardship of the Hindustan Unilever skincare portfolio, where she crafted media strategies for the conglomerate’s beauty brands from 2006 to 2013. The assignment cemented her reputation as a strategic thinker with a knack for marrying brand-building with performance metrics.
Between her two Mindshare chapters, adhav spent four years as general manager at Wavemaker, another GroupM stable-mate, focusing on FMCG clients and honing her expertise across traditional and digital media channels.
Her career began in print advertising, with early roles at Hindustan Times and Indian Express, where she learned the fundamentals of media sales and revenue optimisation.
The appointment signals Havas Media’s ambitions to strengthen its presence in India’s fiercely competitive media landscape, where agencies are battling for a larger share of the country’s advertising spend. Ms Jadhav’s deep FMCG experience and client relationships make her a natural fit for a market where consumer goods companies remain among the biggest advertisers.
At 15-plus years in the business, she represents the kind of seasoned leadership that agencies increasingly prize as they navigate the complexities of digital transformation and attribution-based media buying.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
