Brands
Ajay Devgn turns on the cool as brand face for Summercool appliances
MUMBAI: Hindi cinema’s man of steel is now the man of cool. Ajay Devgn has been roped in as the brand ambassador for Summercool Home Appliances, one of India’s long-standing names in home and kitchen essentials, in a two-year association that promises to crank up the chill factor in the marketplace. The actor, known for his unflinching screen presence, will front campaigns for Summercool’s flagship cooler range, while also unveiling the brand’s upcoming refrigerator and air-conditioner lines. Devgn will first appear in Summercool’s Diwali campaign, followed by a flurry of commercials that will run across TV, print, digital, and outdoor media.
The brand is rolling out a large-scale activation drive with Ajay Devgn’s face branding on product packaging, plus a blitz of hoardings to strengthen visibility in both urban centres and rural towns. The association reflects Summercool’s ambition to hold onto its leadership in cooling solutions while expanding into adjacent product categories.
“We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years,” said Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta. “Ajay’s strong personality, credibility, and pan-India appeal align perfectly with our brand’s values of trust, reliability and performance. This partnership will help deepen consumer trust, strengthen market recall and cement Summercool as a household name in cooling solutions.”
With a product basket poised to widen and a star endorser whose fan base cuts across regions, the brand is clearly aiming to power up both market share and consumer connect. For Devgn, it’s a role that fits like a glove blending his trademark reliability with Summercool’s promise of efficient, high-performance comfort for every Indian home.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
