Brands
The Health Factory unveils fresh new look with bold rebrand across India
MUMBAI: Loaf it or love it, The Health Factory is serving up a whole new look. The brand behind India’s first zero-maida, protein-rich bread has unveiled a bold new identity one that promises to make healthy eating not just simple, but stylish. Now present across 16 cities, stocked in major retail, e-commerce, and q-commerce platforms, and reaching millions of households, the brand has carved a slice of the market despite the dominance of legacy bread makers. Riding the wave of consumer demand for clean-label, high-protein staples, it has positioned itself at the forefront of India’s better-eating revolution.
Anchored in the philosophy of All for Health. Health for All., the refreshed packaging is built on a structured grid system, a design move meant to highlight transparency, functionality, and a consumer-first ethos. Beyond the pantry shelf, this identity rollout will extend to digital platforms, retail displays, and every consumer touchpoint.
The Health Factory, CEO Vinay Maheshwari explained, “We did not rebrand for a design update. We want people to remember and celebrate The Health Factory for what it truly stands for. This fresh new look is an evolution of our journey; and this bolder, clearer, sharper identity reflects that.”
From being a niche challenger to becoming a trusted choice for millions, The Health Factory’s rebrand is less about appearances and more about ambition. With new products and innovations in the pipeline, and a brand film set to spotlight its mission soon, the company is baking a bigger story, one slice at a time.
Brands
Indel Money appoints Vinod Panicker as CFO to steer growth plans
Veteran finance leader to drive strategy as firm targets 500 branches
MUMBAI: Indel Money has appointed Vinod Panicker as its chief financial officer, effective 29 April 2026, as the non-banking financial company sharpens its focus on expansion and long-term growth.
Panicker, a chartered accountant with over 38 years of experience across sectors, will be responsible for leading the company’s financial strategy, capital management and governance framework.
The appointment comes at a time when Indel Money is accelerating its expansion plans, with a target of reaching 500 branches across 16 states by the end of FY27. The company is looking to strengthen its operational scale while maintaining financial discipline as it grows its footprint.
With a seasoned finance professional at the helm, the firm is aiming to reinforce its financial architecture and support its next phase of growth in an increasingly competitive lending landscape.
The move signals Indel Money’s intent to align leadership capabilities with its expansion ambitions, as it continues to build scale and deepen its presence across India’s financial services sector.
