Brands
Medusa Beverages raises a toast as sponsor of Filmfare Punjabi 2025
MUMBAI: Punjabi cinema’s biggest night had an extra fizz this year, with Medusa Beverages stepping in as title sponsor of the Filmfare Awards Punjabi 2025.
The awards, held on August 23 at the I.S. Bindra PCA Stadium in Mohali, brought together top names from the Punjabi film and music industry, including Jacqueline Fernandez, Honey Singh, Satinder Sartaj and Neeru Bajwa. The event celebrated achievements across film, music and performance, with Medusa’s beers on offer at refreshment stations as guests mingled between performances.
“The Filmfare Awards Punjabi 2025 was a perfect stage for us because it’s more than just an award show, it’s a cultural phenomenon that captures the pride, passion, and creativity of Punjabi cinema. Partnering with Filmfareallowed us to not only celebrate incredible talent but also to connect with an audience that shares our energy and spirit,” said Medusa Beverages, executive director, Amardeep Singh.
The partnership continues Medusa’s push into lifestyle and entertainment spaces. The brand has previously appeared at Delhi Times Fashion Week, Sundowner music festivals, concerts by Sonu Nigam and Sunidhi Chauhan, and even art collaborations.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
