Brands
Mirchi powers up world’s first live solar radio show with Adani Group
MUMBAI: Talk about a bright idea! Mirchi has flipped the switch on the world’s first live solar-powered radio studio, proving that sunshine can power more than just rooftops, it can fuel an entire cultural moment.
In partnership with the Adani Group’s campaign Hum Karke Dikhate Hain, Mirchi staged live solar-fuelled broadcasts in Mumbai and Ahmedabad. RJ Jeeturaaj, RJ Krutarth and RJ Urvi kept the energy high at two buzzing venues: the BMC Office Selfie Point near CST and Gurudwara Crossroads in Thaltej. The twist? Every watt came straight from the sun.
The shows blended music, interviews and tales of clean energy transforming lives, from farmers and schools to hospitals. And this wasn’t a one-off spectacle. Mirchi rolled the movement out across 30 cities, with its RJs sharing real-world stories of how solar power is lighting up India.
At the campaign’s heart sits Suraj Bhaiya Hain Na, a film showcasing Adani’s renewable vision and underscoring that solar energy is not just possible but scalable, practical and even cultural.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
