Brands
Sunny side up, Bappa! Cooking oil brand pens film for Ganesh Chaturthi
MUMBAI: Modaks, melodies, and memories Ganesh Chaturthi is here, and this year International Sunny Cooking Oil is stirring the pot with emotion. The brand has launched a moving three-minute film titled Letter to Bappa, capturing how India welcomes its beloved deity into homes and hearts. The short film traces the journey of a little girl travelling from city bustle to village calm, soaking in the colours, rhythms, and aromas of the festival. It all culminates in her writing a heartfelt note to ‘Bappa’, a letter that becomes the film’s emotional anchor, symbolising the different ways families express devotion.
Food, naturally, plays centre stage. Tying back to Sunny Oil’s proposition Life Aapki, Recipe Aapki, the narrative shows how celebrations come alive around kitchen tables, where festive feasts and everyday meals alike become moments of bonding.
“Ganesh Chaturthi is a festival that brings families together, and food is at the centre of every celebration. With our film, we wanted to capture that spirit, the laughter, the togetherness, and the joy of sharing a meal,” said Frigorifico Allana Pvt. Ltd. CEO for consumer products Division Milind Pingle makers of Sunny Oil.
For Alphax co-founder Dorothy Rebello the film was also deeply personal: “The way children see Bappa with wonder and unfiltered love became the heart of the story. We wanted it to feel human, relatable, and rooted in everyday celebrations.”
From the nostalgic making of modaks to the aroma of festive spreads, Sunny positions itself not just as a cooking staple but as part of India’s cultural fabric. The film closes on the brand’s enduring promise: that every festival, every recipe, and every shared meal becomes a memory seasoned with love.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
