Digital
Lowe Lintas & Google Gemini put AI to test in everyday moments
MUMBAI: That’s the playful pitch behind a new campaign by Lowe Lintas for Google Gemini, designed to take artificial intelligence out of the lab coat and into everyday life. Instead of talking about algorithms and tech jargon, the series of short films makes AI look like the friend who helps you file your expenses, revise for exams, or even sharpen your sports game.
The campaign spans nine snappy 20-second films, each capturing simple scenarios where Gemini comes to the rescue, whether you’re a student juggling assignments, a professional under pressure, or someone just trying to fix that stubborn office projector.
By rooting AI in real-world quirks rather than sci-fi fantasy, Gemini is positioned as ‘Your Everyday AI Assistant’, a guide for students, a productivity hack for busy professionals, and a time-saver for anyone stuck in life’s little muddles.
Sharing her thoughts on the campaign, Lowe Lintas, president (Creative), Vasudha Misra said, “AI often feels like a big, complex idea, but we wanted to show just how simple it can be. With Google Gemini, all it takes is one press of a button on your Android phone. No complicated setups, no jargon, just real help in real moments, whether it’s fixing a projector that won’t connect or revising for an exam. Suddenly, AI isn’t abstract anymore, it’s an everyday ally, ready when you need it most.”
The films carry a lightness of touch: relatable, quick, and quietly persuasive, encouraging viewers not just to admire the technology but to try it for themselves. The campaign is now live across digital and offline platforms.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
