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Easy Trip Planners makes changes at the top
MUMBAI: Ease My Trip has announced a sweeping boardroom reshuffle. The online travel agency’s board, meeting on 29 August, cleared the elevation of Nishant Pitti from whole time director to chairman-cum-managing director for a five-year term, subject to shareholder approval. Nishant, who co-founded the company, will now steer the business with expanded authority as it eyes growth in a competitive market.
Alongside, the board appointed Vikas Bansal as whole time director, also for five years, signalling a fresh push to strengthen management bandwidth. Bansal’s induction marks a key addition to the leadership bench as the company looks to broaden its strategic play beyond flight and hotel bookings.
The shuffle also saw a notable exit. Prashant Pitti, another co-founder, resigned as managing director with immediate effect. His departure trims the Pitti family’s active leadership presence, leaving Nishant firmly at the helm.
The moves, cleared under SEBI’s listing norms, underline a generational shift in Ease My Trip’s governance and a sharper delineation of roles at a time when India’s online travel sector is recovering momentum post-pandemic and intensifying its battle for market share.
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Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
