MAM
Reppro schools the field with NTU India comms mandate
MUMBAI: Talk about a class act Nottingham Trent University (NTU) has picked The Reppro as its communications partner in India, giving the agency a fresh addition to its growing education portfolio. The remit covers Public Relations, Social Media, and Digital Marketing, all aimed at making NTU a go-to choice for Indian students and institutions.
India has emerged as a hotbed for global universities, with the number of Indian students heading to the UK skyrocketing by nearly 274 per cent since 2019. NTU, one of Britain’s top-ranked institutions, brings plenty to the table: teaching excellence, strong industry links, and an employability-first approach. With students from over 160 countries and ties with 300-plus universities worldwide, it blends academic prestige with real-world career outcomes.
The Reppro will craft an integrated communications strategy to boost NTU’s visibility in India, highlighting its global reputation and practical support for students from visas and funding to employability guidance. NTU senior regional manager Anna Audhali said: “India continues to be pivotal for Nottingham Trent University’s global outlook. Through this partnership, we hope to share NTU’s values and opportunities more widely, and strengthen connections with Indian students, families, and academic partners.”
For The Reppro, it’s a chance to put the spotlight on NTU’s strengths. The Reppro founder Amit Gupta noted: “As more Indian students seek world-class education with real-world relevance, our focus is to further raise NTU’s visibility in India and highlight the opportunities it offers.”
NTU has the credentials to back it up: its research has twice been honoured with the Queen’s Anniversary Prize (2015, 2021), with 83 per cent of its research rated world-leading or internationally excellent in REF 2021. Add to that being crowned ‘University of the Year’ five times in six years, and the message is clear NTU isn’t just teaching, it’s thriving.
Digital
Google rolls out $15B AI, education and connectivity plan for India
AI tools for 11 million students, new subsea cables, and a national skilling push.
NEW DELHI: Google is backing its words with action. In a major push to future-proof the world’s most populous nation, Google DeepMind has partnered with the Indian government on a large-scale AI initiative.
Announced by CEO Sundar Pichai at the India AI Impact Summit, the deal is less of a gentle nudge and more of a full-throttle sprint into the digital age. Part of Google’s $15 billion commitment to South Asia, the plan aims to weave artificial intelligence into the very fabric of Indian daily life, from the deep ocean floor to the back of the classroom.
The most heart-warming slice of this digital pie is the focus on the next generation. Google is partnering with 10,000 Atal Tinkering Labs, effectively dropping high-tech AI tools into the laps of roughly 11 million students.
The goal? To introduce generative AI assistance in schools, ensuring that the homework of the future is powered by more than just caffeine and late-night panic.
While the kids are busy with AI in the classroom, Google is busy under the sea. The newly minted India-America Connect Initiative involves laying down serious hardware, specifically, new subsea cable routes.
These digital arteries will link India to Singapore, South Africa and Australia. By adding four more strategic fiber-optic routes connecting the U.S. to the Southern Hemisphere, Google is essentially building a “data superhighway” to ensure India’s AI capabilities don’t get stuck in traffic.
Knowing how to use a tool is just as important as owning it. To bridge the gap, Google is launching its most ambitious skilling program yet: the Google AI Professional Certificate. This program is designed to help the workforce master AI without needing a PhD in robotics.
With full-stack connectivity and a massive investment on the table, India isn’t just joining the AI race; it’s looking to set the pace.
