Brands
Pantaloons weaves Pujo magic with ‘Hok Tomar Agomon’ festive campaign
MUMBAI: When the dhaak rolls, the shiuli blooms, and Kolkata’s skyline glitters with pandals, you know Durga Pujo has arrived. But this year, Pantaloons wants the celebration to be as much about your arrival as Maa Durga’s. The fashion retailer has launched its heartwarming new campaign, Hok Tomar Agomon (Celebrate Your Arrival), turning the festive lens from collective joy to individual expression. Inspired by the iconic “Maa asche” call, the campaign captures how Pujo is not only about welcoming the Goddess but also about embracing one’s own journey with style, flair, and a fresh start.
“Durga Pujo is a festival of joy, belonging, and new beginnings,” said Pantaloons and Style Up CEO Sangeeta Tanwani. “With Hok Tomar Agomon, we wanted to capture that spirit of arrival not just of Maa Durga, but of every individual stepping into the season with confidence and style.”
Conceptualised with Talented, the campaign infuses nostalgia with modern flair. From kaash phool and joba blossoms to bamboo scaffoldings and boats symbols of Maa’s arrival Pantaloons’ visuals are paired with Indo-Western silhouettes, contemporary accessories, and a flair designed to spark that unmistakable IYKYK feeling among Bengalis.
The festive collection features vibrant designs and easy-to-wear pieces curated for every mood of Pujo from pandal-hopping and adda sessions to family feasts. It promises memorable festive moments for a new generation, while staying rooted in cultural traditions.
With a high-impact media rollout spanning television, digital, outdoor, and in-store activations across West Bengal and beyond, the brand aims to bring its campaign to life wherever Pujo is celebrated.
This year, Pantaloons isn’t just dressing up Pujo. It’s inviting every individual to celebrate their own arrival with confidence, individuality, and style. Hok Tomar Agomon.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
