MAM
TCS writes a new chapter with 25 years of Literacy as a Service
MUMBAI: Words can change worlds and for Tata Consultancy Services (TCS), the past 25 years have been proof enough. On World Literacy Day, the IT giant marked a milestone: a quarter-century of its flagship Literacy as a Service (LaaS) initiative, which began life in 2000 under the vision of Dr F C Kohli as a modest adult literacy programme and has since grown into a global movement of empowerment.
The numbers tell a compelling story. Over the years, 2.85 million learners across 21 Indian states, union territories, and parts of Africa have been equipped with functional, financial and digital literacy. In FY25 alone, LaaS reached more than 412,000 learners, powered by a vast network of 241,000 plus facilitators. The ripple effect extends far beyond classrooms: from helping rural women run small businesses to ensuring families understand their rights and claim welfare entitlements.
In Andhra Pradesh, for example, TCS has partnered with the government to empower 400,000 women across 26 districts, blending financial know-how with digital skills. The platform itself has kept pace with the times available in nine Indian and three foreign languages, it uses graphics, sound patterns, vernacular content, and even AI-powered personalisation to ensure inclusivity for first-generation learners and under-served groups.
Beyond the basics of reading and writing, the curriculum now stretches into life-relevant areas: financial literacy, digital adoption, awareness of citizen entitlements, and even disaster preparedness. The impact is visible in small but powerful ways from managing household finances to bridging the digital divide and building resilience in crises.
The initiative has also been amplified by the “Each One Empowers One” campaign, where TCS and Tata Group associates mentor individuals within their communities, creating a multiplier effect. Social inclusion, economic participation, and self-confidence have all been central outcomes of this effort making literacy not just a skill, but a springboard for dignity and opportunity.
TCS Joseph global head of CSR Sunil Nallapalli called it a movement rather than a programme: literacy as the seed of generational change. And after 25 years, those seeds have taken root in millions of lives, creating not just readers, but leaders.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
