Brands
TCS and CEA join forces to give robotics a ‘physical AI’ makeover
MUMBAI: When brains meet brawn, the robots of tomorrow are born. Tata consultancy services (TCS) and french research giant CEA have struck a partnership to fast-track the rise of physical AI, a field that blends artificial intelligence with robotics to create machines that can see, sense, and interact with the real world.
Announced on 9 September in Paris and Mumbai, the alliance promises to take AI out of the cloud and into the factory floor, warehouses, and even social spaces. From versatile robots that adapt to new tasks, to human-friendly cobots for safer shop floors, and assistive bots that provide personal support, the collaboration is setting out to make robots less science fiction and more industrial reality.
“By connecting cutting-edge research with business needs, we can invent the intelligent systems of tomorrow,” said CEA-list, director, Alexandre Bounouh pointing to how physical AI could transform production chains and boost European competitiveness.
The deal will see TCS bring its global scale and deep sector expertise together with CEA’s research muscle, including breakthroughs ranging from brain-controlled exoskeletons to AI for self-driving cars. Together, they plan to offer proof-of-concepts, training, and real-world deployments, with support anchored in the TCS pace port Paris innovation hub.
TCS France, managing director, Rammohan Gourneni called the partnership a “key step” in helping industries embrace physical AI. “It combines the power of AI with the intelligence of physical systems, supporting our clients’ industrial transformation,” he said.
For TCS, which has been in France since 1992 and works with 18 cac40 companies, the partnership underscores its long-term commitment to the French tech ecosystem. For CEA, it marks another leap in its leadership role on Europe’s robotics roadmap.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
