MAM
IndIAA Awards toast 10 years of creativity with grand Mumbai celebration
MUMBAI: Advertising rarely gets a standing ovation outside boardrooms, but the Indiaa Awards have spent a decade proving that creativity deserves the spotlight. On 7 October in Mumbai, the International Advertising Association (IAA) will host the 10th edition of its flagship celebration of creative excellence.
The milestone year brings together a distinguished jury, chaired by Meta managing director & country head Arun Srinivas and featuring heavyweights including Mohit Malhotra (CEO, Dabur India Limited), Kalpen Parekh (MD & CEO, DSP Mutual Fund), Anindita Veluri (director of marketing, Adobe India), Neil George (former MD, Nivea India / Abbott Nutrition India), and Promeet Ghosh (MD & CEO, Crompton Greaves Consumer Electricals Ltd). Their task: to evaluate work that has already proven its mettle in the marketplace.
That’s the IndIAA difference. As IndIAA Awards vice president IAA and chairperson Jaydeep Gandhi explains, entries aren’t submitted by agencies or brands at all. Instead, a panel of senior editors from the marcom trade media handpicks the campaigns that have stood out in the clutter, ensuring that only the most impactful work makes it before the jury. From there, deliberations identify the winners campaigns that didn’t just win awards, but won over consumers first.
“This year marks a significant milestone as we celebrate the 10th edition of the awards for creative excellence,” said IAA president Abhishek Karnani, underscoring the spirit of the event.
Winners will be unveiled at the grand IndIAA Awards Nite, where not just agencies and brands, but all co-creators of the winning campaigns will be felicitated. It’s a nod to the industry’s collaborative DNA, where strategists, storytellers, directors, and designers together craft work that resonates.
With ten years behind it and countless campaigns celebrated, the IndIAA Awards remain a rare show where the applause is as authentic as the advertising it honours.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
