Brands
Shilpa and Shamita Shetty light up Diwali with BGFA’s ‘gift of inner light’
MUMBAI: Bhagavad Gita for All (BGFA) has unveiled its first festive campaign, “Gift of Inner Light,” starring sisters Shilpa Shetty and Shamita Shetty.
Launched in Mumbai on 9 September, the campaign urges families to see the festival as more than a celebration of sparkle and sweets, inviting them instead to embrace the timeless wisdom of the Bhagavad Gita. The initiative positions the gita as a modern-day guidebook for peace, resilience and harmony at home, making it as essential as the lights that brighten Indian households during the festive season.
Founder Prithviraaj Shetty said Shilpa was a natural fit for the campaign, describing her as someone who bridges tradition with modern wellness. “Her journey of balance mirrors what BGFA stands for: bringing the timeless wisdom of the gita into today’s homes in a way that feels both relevant and inspiring,” he added.
Shilpa Shetty echoed the sentiment, noting, “Yoga connects us with our inner self, offering clarity and peace. The gita deepens that journey, showing us how to live with wisdom, balance and strength. This Diwali, I truly believe the most meaningful gift we can share with our loved ones is the Bhagavad Gita. To gift the gita is to gift light, harmony and inner strength.”
Her sister Shamita highlighted how BGFA’s design and storytelling make the gita relatable for younger audiences, calling it “a gift of inspiration that transcends generations.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
