News Broadcasting
NDTV Profit sharpens focus with new identity ‘For Your Profit’
NEW DELHI: The Adani-owned NDTV is on a reinvention spree. At its GST Conclave on 9 September, NDTV Profit unveiled a new positioning—‘For Your Profit’—signalling its ambition to become more than a market ticker and instead a platform that helps every Indian plug into the country’s growth story.
The campaign, created with Creativeland Asia, rests on the idea that profit is no longer the privilege of the few but the possibility of the many. As equity participation rises, digital entrepreneurship flourishes, and financial awareness spreads, the channel wants to bridge knowledge gaps and spotlight opportunities for shopkeepers, homemakers, first-time investors and start-up founders alike.
NDTV chief executive & editor in chief Rahul Kanwal, chief executive put it simply: “Profit begins with people—with their aspirations, their tomorrow. Progress holds meaning only when it empowers lives. That is the essence of our new identity.”
Creativeland Asia founder & chairman Sajan Raj Kurup was more lyrical: “From Dalal Street to every street, democracy is now demat. Profit is no longer a solitary pursuit. With ‘For Your Profit’, NDTV Profit steps into this moment of democratisation to make profit the possibility of the many.”
With its refreshed identity, NDTV Profit promises sharper insights, meaningful conversations and decisive analysis—aiming to be less a broadcaster and more a catalyst in India’s economic journey.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
