Brands
Technogym brings Italian design-led fitness to India with first boutique launch
MUMBAI: Technogym, the Italian fitness and wellness giant, has officially stepped into India with the launch of its first boutique: a sleek space designed to showcase the brand’s award-winning equipment and immersive training experiences.
Founded in 1983 by Nerio Alessandri in his family garage, Technogym has grown into a global benchmark for design-driven fitness. Its products are as much about style as performance, seamlessly fitting into living rooms, home gyms, offices and commercial fitness centres. Take the Technogym bench, for instance: a compact, elegantly designed unit that conceals all the essential tools for a full-body workout without cluttering a space.
The brand’s dedication to marrying form and function has won it global recognition, including the If design award, good design award and red dot design award. Trusted by elite athletes and professional teams, from Formula 1 to leading football clubs, Technogym has also been the official supplier to nine Olympic games, most recently Paris 2024 and the Paralympics.
The new Indian boutique offers a hands-on experience of Technogym’s most iconic products, all crafted in Italy. Highlights include:
‘Technogym Run’ is a high-performance, whisper-quiet treadmill that blends running with strength training and ‘Technogym Ride’ is developed with cycling champions, it features a 22-inch immersive screen and seamless integration with top training apps.
Technogym’s ethos is rooted in precision and biomechanics, ensuring workouts that are effective, safe and tailored to everyone from elite athletes to fitness beginners or those with specific health needs. With over four decades of expertise, the brand is now looking to transform India’s fitness culture by combining luxury, science and innovation.
“Technogym has always believed fitness is more than exercise, it’s a lifestyle,” said the company in a statement. “Our Indian boutique brings that philosophy to life, inviting enthusiasts, athletes and professionals to experience the future of wellness first-hand.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
