Brands
The Sancy cuts a fine figure as Chandan Allen brings label home to India
MUMBAI: Fashion, when stitched with purpose, always fits better. Mumbai-born, California-based designer Chandan Allen has brought her ready-to-wear label The Sancy to India, unveiling a debut collection that reimagines accessible luxury through the lens of craftsmanship and cultural depth.
Launched as a digital-first brand, The Sancy offers a curated range of tops, tailored bottoms, dresses, and jumpsuits designed for women who crave elegance without excess. Priced between Rs 3,500 and Rs 8,500, the collection positions itself firmly in the premium yet attainable bracket, balancing refinement with responsibility. Each garment is crafted in Allen’s Mumbai atelier using sustainable practices, turning everyday pieces into lasting wardrobe investments.
Among the early favourites are the Teres Shift Dress, Linearis Shift Lace Dress, Encelia Wrap Skirt, and Carissa Printed Dress. With clean silhouettes, heritage-inspired detailing, and a muted colour palette, the line promises both versatility and timeless appeal.
Allen’s own journey reads like a global design itinerary. Trained at Central Saint Martins in London, she honed her skills blending Indian handcraft with European precision. Years spent in Cape Town and California sharpened her eye for lifestyle-driven fashion, and in 2009 she set up Chandan Allen Designs Pvt. Ltd. in Mumbai. The Sancy, born out of this trajectory, is her answer to fast fashion’s fleetingness: garments built to last, imbued with artistry and meaning.
“The Sancy is not just a fashion label, it’s a conversation between heritage and modernity,” Allen says. “My Indian roots anchor me in craft, while my global exposure sharpens the silhouettes. Together, it’s about creating pieces with longevity, not just seasonal appeal.”
Currently available only through thesancy.com, the label will soon expand offline with a flagship Mumbai store, the first step in a larger retail rollout across India’s metros. The strategy mirrors the evolution of Indian fashion retail itself, where consumers increasingly seek story-driven, conscious luxury.
With sustainability stitched into its seams and style woven into its fabric, The Sancy’s arrival signals that India’s fashion-forward needn’t choose between meaning and modernity, they can now wear both.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
