Brands
HTCS checks out with 40 million dollars savings in Warehouse digital revamp
MUMBAI: When retail meets reboot, the savings add up. Tata Consultancy Services (TCS) has inked a strategic partnership with New Zealand’s The Warehouse Group (TWG) to modernise its technology backbone unlocking up to 40 million dollars in licence and managed service cost savings over five years.
The tie-up will see TCS consolidate platforms, trim technical debt and sharpen efficiencies across TWG’s end-to-end retail chain, from merchandising to supply chain. But it’s not just about cost-cutting: the IT giant will also help upskill TWG’s workforce in digital and AI capabilities, setting the stage for smarter, faster, and more resilient operations.
TWG Group CEO Mark Stirton called the deal “a significant step forward” after a year of belt-tightening. “TCS will build on our current cost initiatives and unlock the capability and capacity to obtain more value from the technology investments we’ve made to date,” he said.
For TCS, which already partners with the world’s top 10 retailers, the pact underscores its growing footprint in New Zealand. The company has been active in shaping the region’s digital future, from launching the Asia Pacific Digital Sustainability Index in 2022 to running STEM empowerment programmes like GoIT and GoIT Girls to inspire the next generation of innovators.
Armed with AI-powered platforms like TCS Omnistore for unified commerce and TCS Optumera for data-led merchandising, the consultancy brings both scale and smarts to the table. Tata Consultancy Services president for growth markets Girish Ramachandran summed it up: “We are committed to supporting one of New Zealand’s most iconic retail brands in streamlining systems and enhancing capabilities through AI adoption laying the foundation for sustained, long-term value creation.”
With efficiency, innovation and sustainability stitched into its plan, TWG’s latest retail chapter promises to be more than just business as usual, it’s retail therapy for the digital age.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
