MAM
Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback
MUMBAI: Move over popcorn, this October shawarmas are stealing the spotlight. Faasos is back with its cult favourite Shawarma Fest 2025, a month-long sizzler running from 15 September to 15 October National Shawarma Day with prices starting at just Rs 149 and available pan India.
This year’s edition is bigger, bolder, and spicier, with six limited-edition shawarmas reimagining the classic wrap with global flavour twists:
. Chipotle Chicken Shawarma – smoky Mexican-inspired firepower
. Chipotle Paneer Shawarma – creamy yet spicy indulgence
. BBQ Chicken Shawarma – sweet, smoky, and finger-licking juicy
. BBQ Paneer Shawarma – a veggie delight with BBQ swagger
. Schezwan Chicken Shawarma – tangy, spicy, and unapologetically bold
. Schezwan Paneer Shawarma – a zesty vegetarian kick in every bite
“Shawarma Fest is our way of celebrating fans’ love for shawarmas while surprising them with new flavour adventures,” said Rebel Foods CMO Nishant Kedia. “It’s indulgence, convenience, and innovation, all wrapped up.”
But Faasos isn’t stopping at food. The fest comes with a quirky twist, a mini-film series titled ‘what if… iconic films had a new hero?’. In this reel-universe, shawarmas take centre stage as the real stars, premiering exclusively on Faasos’ Instagram throughout October.
Available via Eatsure, Swiggy, and Zomato, the shawarmas are also paired with festive offers to tempt foodies into repeat indulgence. With 73 per cent of Indian diets protein-deficient and a growing appetite for bold, quick bites, Faasos is turning shawarmas into both a comfort and a conversation starter.
By blending cult classics with daring reinventions, Faasos’ Shawarma Fest 2025 proves one thing: when it comes to food trends, the wrap game is still unbeatable.
MAM
Nikita Kandhari expands role at Prime Video India
Senior leader now heads content marketing for hindi slate while retaining principal position.
MUMBAI: Nikita Kandhari just levelled up her Prime Video game because when you’re already scripting hits, the next move is to own the whole Hindi storyline. Nikita Kandhari has taken on an expanded leadership role at Prime Video & Amazon MGM Studios, now heading content marketing for the Hindi slate covering original series, movies, and licensed titles while continuing as principal for content marketing.
Announcing the move on LinkedIn, Kandhari wrote, “I’m excited to share that I’m stepping into an expanded role, leading content marketing for the Hindi slate… The past year has been an intense period of learning across building new IPs, shaping campaigns, and working more closely than ever with cross-functional teams. I’m grateful for the trust, mentorship, and collaboration that made that growth possible.”
In her broader mandate, Kandhari will shape integrated, audience-first marketing strategies for Prime Video’s growing Hindi content portfolio, aiming to deepen engagement with India’s booming streaming viewers through thoughtful, culturally attuned campaigns.
Kandhari brings nearly two decades of experience across media, FMCG, and advertising. Before Amazon, she held key roles at Netflix, Hotstar, Unilever, Ogilvy & Mather, and began her career in 2008 as a Research Analyst at The Nielsen Company. She holds an MBA in Marketing and Strategy/Leadership from the Indian School of Business.
Her expanded remit arrives as Prime Video and Amazon MGM Studios continue to scale their Hindi originals and licensed offerings in one of the world’s most competitive and fast-growing streaming markets. For a platform betting big on regional storytelling, placing someone with Kandhari’s blend of strategic depth, creative campaign experience, and cross-industry insight at the helm feels like the perfect plot twist to keep viewers hooked.
