MAM
Nandita Ghoshal launches 37Bold Partners
Mumbai: Renowned Indian communications personality Nandita Ghoshal has established 37Bold Partners, a PR consultancy aimed at transforming the communications landscape in the country. Serial entrepreneur and investor Sairee Chahal has joined as a mentor. 37Bold Partners will offer bold and purposeful reputation management solutions, specializing in managing brand equity and fostering stakeholder relationships to drive business growth for its clients.
With 37Bold Partners, Nandita is committed to redefining partnerships in achieving business success. With 18 years of extensive industry experience, Nandita’s journey in the PR world has been rooted in her success to leverage the transformative power of dreams for delivering impactful work to renowned brands. In her PR journey, she has serviced a range of new and emerging brands, including Oziva, PhysicsWallah, and Urban Company. Her expertise extends to leading strategic communication campaigns for SHEROES, Shine.com, IndiaMart, Toyota Motors, CarTrade, Ixigo, Centuary Mattress, Shemaroo Entertainment, and many others. Prior to launching her entrepreneurial venture, Nandita was Vice President at Value 360 Communications.
Sharing her vision for founding 37Bold Partners, 37Bold Partners founder Nandita Ghoshal said, “In the changing world order, the communications industry needs to relook at reputation needs of brands differently and proactively offer unique and forward-thinking solutions. It is to address this need that 37Bold Partners has been founded, and we are thrilled to have one of the modern day women iconic leaders Sairee Chahal as our mentor. Her guidance and strategic vision will elevate our capabilities in providing exceptional PR services tailored to meet our clients’ evolving needs. We are also eager to welcome young aspirants who need a platform not only to learn and grow but also to express their ideas beyond the formula-driven classroom PR strategies.”
Sairee Chahal offers critical support to 37Bold Partners as a mentor. She conceptualised and founded #WomensInternet in India. She also founded Fleximoms, SHEROES, and Mahila Money, a community neobank for women offering capital solutions to women entrepreneurs. Sairee comes with rich experience spanning over 20 years in the technology, human media, and consulting industries. She currently serves on the board of Unicommerce eSolutions Pvt Ltd, Software Freedom Law Center (SFLC), and TRRAIN, The Trust for Retailers and Retail Associates of India founded by B S Nagesh. Earlier, she served as a director on the board of Paytm Payments Bank Ltd.
Sharing her delight to don the role of mentor for the new consultancy, Mahila Money & Appreciate Capital founder Sairee Chahal said, “It is a delight to join Nandita in her new venture in a very different role. Nandita is visionary leader who believes in nurturing and empowering teams. We had a very fruitful association during SHEROES campaigns, which showcased her strategic acumen and undying commitment to offering value to her clientele. I am excited to offer my guidance to 37Bold Partners and support its mission to empower brands through strategic PR and Communications solutions.”
37Bold Partners, based in Delhi, will offer a comprehensive range of services including corporate PR, individual personality PR, events & awards, regional media outreach, media buying strategies, and influencer marketing. With a presence in metro cities and a pan-India network of affiliates, 37Bold Partners will ensure seamless service delivery across the country.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
