MAM
Sanjay Mehta launches Ananta Quest to reimagine life after 50
MUMBAI: Sanjay Mehta, best known for founding Mirum, a pioneering digital agency, has launched a new venture, Ananta Quest. The platform targets Indians aged 50 to 65 who are grappling with questions of identity, health and purpose.
Ananta Quest is built on three pillars: health (prana), wealth (artha) and community (ekatra). Its aim is to provide structure and action, not just reflection.
Mehta has a record of spotting opportunities early. He created Homeindia.com in 1998, among the country’s first e-commerce sites, and Mirum in 2009, when social media marketing was nascent. His latest project stems from his own exploration of ageing, which he has documented through a content series called What If You Live to Be 100?.
“Even the most accomplished individuals face hard questions after 50,” he said at the launch. “We want to create a trusted space where they can move from ambiguity to reinvention.”
India’s over-50 population is expanding fast. Ventures such as Ananta Quest seek to shift the narrative about ageing, framing later life not as decline but as renewal.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
