Brands
ITC Sunrise honours Bengal’s dhakis with Dhaki Utsav
MUMBAI: Drumrolls don’t just herald celebrations this Pujo, they’ve become the celebration itself. In a landmark cultural tribute, ITC Sunrise put Bengal’s beloved dhakis centre stage with a spectacular ‘Dhaki Utsav’ at Kolkata’s iconic Kumartuli Ghat on Mahalaya.
Led by percussion virtuoso Tanmoy Bose and Padma Shri awardee Gokul Dhaki, the never-before-seen spectacle brought dozens of traditional drummers together in unison, unveiling a specially composed Durga Puja anthem for Sunrise.
The riverfront reverberated with the thunderous rhythm of the dhak, weaving music into devotion against the sacred backdrop of Kumartuli, where idol-making and rituals mark the spiritual awakening of goddess Durga. The beats weren’t just performance; they were a collective heartbeat of Bengal’s biggest festival.
“Durga Puja is not just a celebration, it is an emotion stitched together with rhythm,” said ITC Spices, business head, Piyush Mishra. “With Dhaki Utsav, we wanted to shine the spotlight on the artists who define the soundscape of Pujo.”
For the dhakis themselves, the recognition was deeply moving. “Pujo is life for us,” said Gokul Dhaki. “To see our art celebrated on such a scale is an honour beyond words.” Bose echoed the sentiment, calling the performance “a privilege and a moment to cherish forever.”
With this initiative, Sunrise has gone beyond spices to spice up tradition, not only creating a festive anthem but etching a new cultural legacy that honours the keepers of Bengal’s most iconic rhythm.
From empowering women priests to celebrating self-defence through its Durgatinashini campaign, Sunrise has consistently blended tradition with progress. This year’s Dhaki Utsav reinforces its role as a brand deeply rooted in Bengal’s heritage, ensuring the drummers who fuel Pujo’s spirit are finally recognised as its soul.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
