Brands
Vision beyond sight: Chokkhudaan ushers in Pujo with true inclusivity
MUMBAI: Eye-opening celebrations marked the start of Devi Paksho in Kolkata, as Doctors’ Choice and the Kashi Bose lane puja committee hosted ‘Chokkhudaan – Pujo Dekho Moner Chokhe,’ a moving initiative that placed empathy and inclusion at the heart of Durga Puja.
In a symbolic gesture, children with visual impairment inaugurated the Pujo festivities, reminding the community that the spirit of Sharod Utsav is as much about shared humanity as it is about grandeur.
The occasion was graced by dignitaries including Government of West Bengal, hon’ble minister for industries, commerce & enterprises, dr Shashi Panja, alongside senior leaders of Doctors’ Choice. The event also honoured achievers from the visually impaired community: swimmer Chinmay Mondal, cricket administrator Kanai Lal Chakraborty, and theatre advocate Subhash Dey, recognising their resilience and contribution.
Music then took centre stage, with a soulful performance by the visually impaired children that left audiences deeply touched. This year, the Kashi Bose Lane pandal has also introduced Braille descriptions of its theme, ensuring accessibility for visitors with special needs and truly making the festival one for all.
“As we welcome Maa Durga, Chokkhudaan has reminded us that the essence of Pujo lies not only in its splendour but in inclusion and togetherness,” said Doctors’ Choice, head of marketing & strategy, Shivam Agarwal.
Extending the theme of vision, a special eye donation booth in collaboration with Medical Bank has been set up at the pandal, while a selfie zone spreads awareness with a call to pledge sight as the ultimate gift.
By turning the spotlight on the visually impaired and encouraging eye donation, Doctors’ Choice has ensured this Pujo begins not just with devotion but with compassion, proving that sometimes, the clearest vision comes from the heart.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
