Brands
Vision beyond sight: Chokkhudaan ushers in Pujo with true inclusivity
MUMBAI: Eye-opening celebrations marked the start of Devi Paksho in Kolkata, as Doctors’ Choice and the Kashi Bose lane puja committee hosted ‘Chokkhudaan – Pujo Dekho Moner Chokhe,’ a moving initiative that placed empathy and inclusion at the heart of Durga Puja.
In a symbolic gesture, children with visual impairment inaugurated the Pujo festivities, reminding the community that the spirit of Sharod Utsav is as much about shared humanity as it is about grandeur.
The occasion was graced by dignitaries including Government of West Bengal, hon’ble minister for industries, commerce & enterprises, dr Shashi Panja, alongside senior leaders of Doctors’ Choice. The event also honoured achievers from the visually impaired community: swimmer Chinmay Mondal, cricket administrator Kanai Lal Chakraborty, and theatre advocate Subhash Dey, recognising their resilience and contribution.
Music then took centre stage, with a soulful performance by the visually impaired children that left audiences deeply touched. This year, the Kashi Bose Lane pandal has also introduced Braille descriptions of its theme, ensuring accessibility for visitors with special needs and truly making the festival one for all.
“As we welcome Maa Durga, Chokkhudaan has reminded us that the essence of Pujo lies not only in its splendour but in inclusion and togetherness,” said Doctors’ Choice, head of marketing & strategy, Shivam Agarwal.
Extending the theme of vision, a special eye donation booth in collaboration with Medical Bank has been set up at the pandal, while a selfie zone spreads awareness with a call to pledge sight as the ultimate gift.
By turning the spotlight on the visually impaired and encouraging eye donation, Doctors’ Choice has ensured this Pujo begins not just with devotion but with compassion, proving that sometimes, the clearest vision comes from the heart.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
