Brands
Ibrahim Ali Khan joins Azzaro as the new face of ‘Forever Wanted Elixir’
MUMBAI: Scent-sational news is in the air. Azzaro has announced Ibrahim Ali Khan as its new fragrance local ambassador, marking the young actor’s stylish entry into the world of luxury scents.
The emerging star, often hailed as a youth icon, will front the brand’s upcoming ‘Azzaro wanted’ campaign, showcasing the daring new ‘Forever Wanted Elixir.’ Known for his effortless charisma and modern flair, Ibrahim mirrors the fragrance’s bold spirit, designed for those who live passionately, express freely, and turn heads with confidence.
“Ibrahim has a magnetic personality and a captivating aura, making him the perfect match to embody the bold spirit of ‘Azzaro Wanted’ in India,” said L’oréal International Distribution Sapmena, general manager, Charles-Alexandre Boczmak.
For Ibrahim, the fit was natural. “’Azzaro Wanted’ isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly,” he said.
The ‘Forever Wanted Elixir’ is crafted as a fragrance of audacity and seduction, a scent that lingers like an unforgettable echo. By teaming up with Ibrahim, Azzaro aims to connect with a new generation of men who embrace individuality while redefining modern masculinity.
Already a rising presence in Indian cinema with over 1.4 million Instagram followers, Ibrahim’s blend of screen presence and relatability makes him both a cultural trendsetter and the perfect face for Azzaro’s bold new chapter.
With this collaboration, Azzaro is not just bottling a fragrance but bottling an attitude, one that’s confident, charismatic, and, just like Ibrahim Ali Khan, impossible to ignore.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
