Brands
Bank of Baroda rings in festive cheer with big offers
MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising customers not just celebration but also savings.
This season, retail and MSME clients can look forward to a slew of perks: home loans starting at 7.45 per cent with zero processing fees, special concessions for women and young borrowers, and car loans with longer tenures, no pre-payment charges, and extra sweeteners for electric vehicle buyers. Gold and mortgage loans also get limited-period rate cuts.
The Bank is also making lifestyle sparkle with the new Bob masterstroke lite savings account, packed with travel, dining and entertainment perks, plus a lifetime free Eterna credit card. For businesses, the Bob smart current account and Digi udyam digital lending scheme promise paperless processes, easy working capital, and free transactions.
Debit card users aren’t left out either, with discounts across travel, food, fashion and groceries. Whether it’s lockers, remittances, or overdrafts against property, the offers are as varied as the festive buffet.
By blending financial prudence with festive flair, Bank of Baroda is ensuring customers can celebrate with both joy and rewards, truly making it a season of Shubh bhi, labh bhi.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
