MAM
Insurance on the move with HDFC Ergo’s OOH ride
MUMBAI: HDFC Ergo has just made your commute a little more secure, at least in spirit. The general insurance giant, in partnership with Posterscope India, has rolled out a campaign that turns everyday travel hubs into larger-than-life reminders of trust and protection.
The spotlight is on Mumbai’s Airport road metro station, chosen for its steady stream of office-goers and long dwell times. For the next three years, everything from bus queue shelters to station spaces will serve as living billboards for the brand, making HDFC Ergo a familiar companion on thousands of daily journeys.
“Branding the Airport road metro station is not just about scale, it is about connection,” said Posterscope India CEO Imtiyaz Vilatra. “We see OOH not just as advertising, but as a way to naturally integrate brands into people’s lives.”
With every wait at a shelter and every ride through the station, commuters will find HDFC Egro quietly weaving itself into the fabric of their routine, a brand that travels with them, rain or shine.
Brands
Ashish Satija joins Deloitte as vice president – delivery
Seasoned leader brings 20+ years of expertise to drive impact and innovation
GURUGRAM: Ashish Satija has embarked on an exciting new chapter, taking charge as vice president – delivery at Deloitte. In this senior leadership role, he will steer operational excellence, deliver high-impact client services, and champion strategic innovation across global engagements.
Reflecting on his career move, Satija said, “Every new role and change is an opportunity to learn, build, and create impact in new ways. A few weeks ago, I began a new chapter in my professional journey! I’m happy to share that I’m starting a new position as vice president – delivery at Deloitte!”
He also expressed gratitude to his colleagues for a warm welcome, thanking Tanvi Thacker, Varun Batra, Smriti Shukla, Bharat Sureka, Kakoli Adhikary, and Astha Bahuguna for making the onboarding smooth and memorable.
Satija brings more than two decades of experience spanning process transformation, finance, operations, and innovation. Prior to Deloitte, he served as director – order to cash at Johnson Controls, following a long stint at IBM India in leadership roles including global delivery project executive and dgm f&a delivery leader. Early in his career, he gained experience at Tech Mahindra, 24/7 Customer Pvt. Ltd., HCL, and IBM Daksh.
A graduate in computers and IT from the Open University of British Columbia, Satija recently completed the CFO programme in finance at the Indian School of Business, equipping him with both technical expertise and strategic insight for his new role.
With a rich mix of operational know-how and innovation-driven leadership, Ashish Satija is poised to make his mark at Deloitte, blending experience with fresh ideas in the world of corporate delivery.
